Born into New York’s Lower East Side, Katz’s Delicatessen has seen a great deal of change in its impressive 130 year run. For starters, the staple eatery on Houston Street has New Yorkers lining up for hours.
Katz’s and the neighborhood it serves is quintessential America, with many diverse groups of people calling the deli, “home”. Millions of immigrants sailed past the Statue of Liberty and caught their first glimpse of the promise land. There’s no doubt New York’s unyielding skyscrapers must have filled them with excitement, hope for the future and some fear. These new Americans poured into the Lower East Side and Katz’s quickly became their impromptu town hall. Stories and experiences were exchanged over hot dogs and beans.
After the Japanese attack on Pearl Harbor, hundreds of fathers and sons in the Lower East Side stepped up to the plate to enlist. Katz’s was no different. Three of the owners’ sons answered the call too to defend their country. The family tradition of sending food to their sons became the company’s new slogan “Send A Salami To Your Boy In The Army”.
Later, actors, and actresses of the blossoming Yiddish Theatre District made Katz’s their new hangout. Classic plays like King Lear filled their audiences with delight, while Katz’s filled their bellies.
Katz’s has become an indiscernible part of New York’s lore. It predates some of the most iconic New York City landmarks such as the Empire State Building, the Chrysler Building and Rockefeller Center.
New Yorkers and tourists from around the world flock to Katz’s just to try one of their iconic pastrami sandwiches and are willing to queue up for hours at times. Plum wants to feed its members with not only crafted meals, but with under-the-radar stories from many of New York restaurants.