This policy sets out the basis on which “Yes Plum Ltd” of 6/F, BOC Group Life Assurance Tower, 136 Des Voeux Road Central, Sheung Wan, Hong Kong (together with our subsidiaries, our holding company, subsidiaries of our holding company from time to time, collectively called “Yes Plum Ltd” or “we”) collects personal data from you and how we process such data.

By visiting our website (our “Site”) or using Plum Food or any other applications or software we provide from time to time (collectively our “App”), you accept and consent to the practices set out below.

1.0 Collection of information
1.1 For the purposes outlined in Clause 2, we may collect and process the following information about you:

(a) (Customer Data) Information you give us – Through use of the service, you will directly provide or submit information to “Yes Plum Ltd”, for example information that you provide us (which may include your name, address, email address, diet preferences, telephone number, demographic information, user feedback, credit card information and other personal information) by filling in forms on our Site or our App, or by corresponding with us (by phone, email or otherwise), for example:

(i) when you register for an account with us in our App;
(ii) when you report any problem to us;
(iii) when you use certain features in our App;
(iv) when you request any support from us; or
(v) when you complete any survey or questionnaire we send you.

(b) Information we collect about you – information automatically collected when you visit our Site or use our App, for example:

(i) technical information, including the cookie data, Internet protocol (IP) address used to connect your computer to the Internet and your log-in information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

(ii) information about your visit, including the full Uniform Resource Locators (URLs), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

1.1 Necessary information collected as outlined in Clause 1.1 may be used to complete the transaction(s), including your name, credit card information, billing information, and shipping information. This information may be shared with third parties who help process and fulfill your purchases.

1.2 We only retain personal data for so long as it is necessary. Data may be archived as long as the purpose for which the data was used still exists.

2.0 Uses made of the information

2.1 We use information held about you for the following purposes:

(a) providing, improving and developing our services;
(b) researching, designing and launching new features or products;
(c) presenting content and information on our Site and our App in the most effective manner for you and for the device you use;
(d) providing you with alerts, updates, materials or information about our services or other types of information that you requested or signed up to;
(e) in any part of the world;
(f) responding or taking part in legal proceedings, including seeking professional advice;
(g) for direct marketing purposes (please see further details in Clause 2.2 below);
(h) communicating with you and responding to your questions or requests; and
(i) purposes directly related or incidental to the above.

2.1 We intend to use your personal data in direct marketing (i.e. offering or advertising products or services by sending the relevant information directly to you). We require your consent specifically for this purpose and you may opt out any time. For the purpose of this clause:

(a) the personal data that may be used in direct marketing are those that you provide to us or we collect from you under Clause 1.1 above;
(b) the type of services or products that may be offered or advertised will be related to the sale or promotion of food(s) and beverages delivery;
(c) the relevant information may be sent to you by email, in-app message, WhatsApp, app notifications;
(d) you may opt-out any time by We will cease to send you marketing information without charge.

3.0 Disclosure of your information

We will keep your personal data we hold confidential but you agree we may provide information to:

(a) any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in Schedule 1 of the Securities and Futures Ordinance (Cap. 571) of the Law of Hong Kong;

(b) personnel, agents, advisers, auditors, contractors, financial institutions, and service providers in connection with our operations or services (for example staff engaged in the fulfillment of your order, the processing of your payment and the provision of support services);

(c) our overseas offices, affiliates, business partners and counterparts (on a need-to-know basis only);
(d) persons under a duty of confidentiality to us;

(e) persons to whom we are required to make disclosure under applicable laws and regulations in any part of the world; or
actual or proposed transferees of our operations (or a substantial part thereof) in any part of the world.

4.0 Cookies

4.1 Our Site uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site.

4.2 A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to the use of cookies. Cookies contain information that is transferred to your computer’s hard drive.

4.3 We use persistent cookies and session cookies. A persistent cookie stays in your browser and will be read by us when you return to our Site or a partner site that uses our services. Session cookies only last for as long as the session (usually the current visit to a website or a browser session).

4.4 We use the following cookies:
(a) Strictly necessary cookies – These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

(b) Analytical/performance cookies – They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that users are finding what they are looking for easily.

(c) Functionality cookies – These are used to recognise you when you return to our Site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

(d) Targeting cookies – These cookies record your visit to our Site, the pages you have visited and the links you have followed. We will use this information to make our Site and the information displayed on it more relevant to your interests.

1.5 You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you do so, you may not be able to access all or parts of our Site.

1.6 We may use third-party web services on our Site. The service providers that administer these services use technologies such as cookies (which are likely to be analytical/performance cookies or targeting cookies), web server logs and web beacons to help us analyse how visitors use our Site and make the information displayed on it more relevant to your interests. The information collected through these means (including IP addresses) is disclosed to these service providers. These analytics services, including, but not listed to, Google Analytics, may use the data collected to contextualise and personalise the marketing materials of their own advertising network.

(a) Please see the following links for more information about Google Analytics, and to opt out:

2.0 Third-party sites

2.5 Payments made on our Site may be collected by our third-party payment processors, collecting all information necessary to complete the transaction, including your name, credit card number, and billing address.

2.6 Payment information transmitted to our third party payment processor will be transmitted in an encrypted format via secure Sockets Layer (SSL) technology.

2.7 Should you associate the Services with third-party social networking sites, we may receive the stored information and tailor our Services to show more relevant content to you.

(a) Information received from social networking sites is dependent on the privacy settings you have associated with your account.

3.0 Security

3.5 All information you provide to us is stored on our secure servers.

3.6 Where we have given you (or where you have chosen) a password that enables you to access certain parts of the Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

3.7 We restrict access to personal information to our employees, service providers and contractors on a strictly need-to-know basis and ensure that those persons are subject to contractual confidentiality obligations.

3.8 We review our information collection, storage and processing practices from time to time to guard against unauthorised access, processing or use.

3.9 Please note, however, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk.

4.0 Data transfer

4.5 The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong. It may also be processed by persons referred to in Clause 3 above who operate outside Hong Kong.

4.6 By submitting your personal data you agree to this transfer, storing or processing of data outside of Hong Kong. We will take all steps reasonably necessary to ensure that your data is treated securely in accordance with this privacy policy.

5.0 Your rights

5.5 You have the right to:

(a) check whether we hold personal data about you;
(b) access any personal data we hold about you; and
(c) require us to correct any inaccuracy or error in any personal data we hold about you.

1.2 Any request under Clause 8.1 may be subject to a small administrative fee to meet our cost in processing your request.

2.0 Changes to our privacy policy

We may amend this policy from time to time by posting the updated policy on our Site. By continuing to use our Site and our App after the changes come into effect means that you agree to be bound by the revised policy.

3.0 Contact us

If you have any questions, comments or requests regarding personal data, please address them to:

Plum Tower
6/F, BOC Group Life Assurance Tower
136 Des Voeux Road Central
Sheung Wan
Hong Kong